5 Tips for Small Business Websites

1. Responsive & Mobile Focused

It is no longer a secret over 80% of searches on Google are done on mobile. so a good website design will be optimized towards mobile. This means that the website must be responsive; it shows up correctly in different sized windows on different devices.

2. Site Speed

Your website must load quickly. Not only does Google punish your ranking int he search results if your website is bulky and slow, but users also have no patience for slow loading websites. You do not want to lose out on a potential customer because they clicked out of your website waiting for it to load, and then proceeding directly to your competitor. 

To check if your website is mobile friendly, please paste your website domain here: https://www.google.com/webmasters/tools/mobile-friendly/

3. It’s all about the content

Content is king in 2022. If your website has lots of relevant information in the form of articles or blog posts, Google will see your website as having “authority”” and consequently rank it higher. Gone are the days of building pages with just a bunch of keywords, Google is now able to tell if you are just pasting words or if the content is actually relevant to the user.

4. HTML or CSS

Pages designed with CSS and HTML are what Google is used to and what Google knows how to analyze quickly. By making Google’s job easier, faster, and more efficient your website will benefit in the rankings. 

5. Call To Action

Make sure that your customers can easily find how to contact you. Whether this is with a form, and a button asking them to submit information or an email/phone number make sure it is easy to spot.

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