You have probably come across both web designers and web developers when searching for help with your small business website management. To the layman these terms are interchangeable and you wouldn’t think twice about the differences of the two. But that could not be further from the truth, and it is important to understand the differences between the two because not only do they have different skill sets, they often vary in cost.
According to techterms.com, Web design is defined as the “process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design.” Web designers are primarily focused on the UI/UX design of a website. UI is known as User Interface design, and the UX is the User Experience design. Examples of User Interface are the visual aspects of the site, such as the colors, google fonts, and layout. User Experience design is more about focusing on how easy the website is to use, navigate, submit forms, and search for specific items or pages of the website. A good example of this is split testing different landing pages on your PPC or digital marketing campaigns.
Another major pillar of web design is search engine optimization, or simply SEO. Web designers are responsible for the content of a website, this written copy plays a critical role in how search engines read and rank a website. Web design can also include web apps, mobile apps, and user interface design. Web design is actually considered to be a subset of the larger, more comprehensive category of web development.
Gulfside Digital offers services in both website design as well as web development. We can help build a brand new website or find more customers using digital marketing on Google and Facebook. For web design in Fort Myers, call us at 941-270-4096.